Too much hype harms 'Aarakshan'

Filmmakers often tell their publicists, let's generate publicity/create controversy to hype the film. Prakash Jha, however, would never utter this sentence again, after it killed the business prospects of his film, 'Aarakshan'. The publicity/controversy 'Aarakshan' generated prior to its release has only harmed the business prospects of the film. Currently, the producers/distributors of '